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Legal

Privacy Policy

Last updated: 1 January 2025

1. Who we are

Jema Cards is operated by iPaha Ltd, a company registered in England and Wales. Our registered address is Registered in England & Wales · 12154229. We are the data controller for personal data processed through the Jema Cards platform.

Contact us at: hello@ipaha.co.uk

2. Data we collect

We collect the following categories of personal data:

  • Account data: Name, email address, username — provided during sign-up via Clerk.
  • Profile data: Headline, bio, contact details, profile image, social links — provided voluntarily.
  • Billing data: Payment information is processed by Stripe. We do not store card numbers.
  • Analytics data: IP address (hashed after 7 days), device type, browser, country, page views, link clicks. No third-party tracking scripts.
  • Lead data: Name, email, phone, and message submitted via profile contact forms.
  • NFC card data: Delivery address (for card dispatch), card status.

3. How we use your data

  • To provide and maintain the Jema Cards service
  • To process payments and fulfil NFC card orders
  • To send transactional emails (account, billing, card dispatch)
  • To provide analytics data on your profile performance
  • To improve the platform and diagnose technical issues

4. Data retention

  • Raw analytics events: 13 months, then soft-deleted
  • IP addresses: nulled after 7 days (GDPR compliance)
  • Billing records: 7 years (UK company law requirement)
  • Account data: retained until you request deletion

5. Third-party processors

  • Clerk — Authentication (sign-up, sign-in)
  • Stripe — Payment processing
  • Cloudinary — Image storage and optimisation
  • Resend — Transactional email delivery
  • Vercel — Hosting and infrastructure

6. Your rights (UK GDPR)

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Rectify inaccurate personal data
  • Erasure ("right to be forgotten")
  • Restrict or object to processing
  • Data portability

To exercise any of these rights, email us at hello@ipaha.co.uk.

7. Contact

For privacy queries: hello@ipaha.co.uk

You have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.